Market research questionnaire with results

I have made a questionnaire for our Media class to fill out so we can decide on different aspects of the video. I have based the questions on music video itself and also the genre people prefer according to there age group. My questions on the music video are important as I wanted to see the opinion on different aspects of the video and how they will influence the audience.The questionnaire will help me choose the genre of the film and also try and tend to the specific choices of the audience.

(20 pupils filled out this questionnaire)

1) What age group are you in?

10-14 =5
15-18 =14
19-25 =
26-39 =1
40-over =

2) What genre of music do you listen too?

RnB= 13
Indie= 6
Pop= 1
Rap=
Rock=
Other=

3) Do you think the video influences you to like the song?

Yes= 20
No=

4) Are you more than likely to buy a CD from a famous artist rather than a local one?

Yes=20
No=

5) Do you like an introduction/instrumental at the beginning of the song?

Yes= 10
No= 10

6) Do you think the video should have a story line or just have the band playing?

Storyline= 15
Band playing= 5

7) If you prefer a story line- would you prefer actors and dancers or use the band members?

Dancers and Actors=14
Band members=6

8) Do you think a Black and white or sepia video would make it affective and show emotion within the song?

Yes= 20
No =




Analysis of results

I decided to use only 8 questions relating to the music video, this makes it easy to evaluate and also doesnt bore the reader filling out the questionnaire. The first question helps us realise the age group of our audience and also make more boundaries in what will be used in the film specific to our audience. The most popular genre was RnB and also Indie, this is a very popular genre of music and at the moment there is a lot of people focusing on bands and the festival culture, we think that we will use an indie genre so we can engage a wider audience- epesically within our school and classmates.

Everyone that filled out the questionnaire agreed that the music video influences you to enjoy the song; this is a good thing because if we chose a song that nobody particularly likes then i could always engage them by the style of the music video. Asking the audience if they will like an instrumental or introduction give us an insite in to what song we will chose the audience seems to like the idea of and introduction or instrumental so when planning for our song we will try to include one. Question six is a very important question as it involves the construction of the video and how the audience prefers the video to be. Question seven helps us develop the structure of the video; it helps us decide on what the audience wants to happen in the video. I wanted to ask the audience if the emotion in the song could influence by the colour e.g. black and white or sepia. The audience feel that the song could show more emotion by using the colours however will have to be appropriate.